A dream house is an aspiration for most. Besides, being one of the three basic necessities, a property is also one of the sound, safe and high return investment avenues, with the possibility to earn as high as equity without actually taking the same degree of risk. It is perhaps also the only class of asset which is passed on to generations, hence carries a high level of emotional value.The high growth rate of the Indian economy and the rising aspirations among the average Indian population has completely changed the Indian Real Estate Scenario. The sector is seeing unprecedented amount of activities and will continue to do so in the foreseeable future. Each year thousands of new players are entering the sector, from big players like Tata & Godrej to very small & niche players. The customer today is clearly spoiled for choice. However, this also leaves the customer confused about the property they want to buy or invest in. For many a customer it is a once in life choice that they need to make. There is a need for professionals in the field of Property Marketing & Consulting, who can help the customers, make an informed & correct choice and can also help the developers & builders take their quality product to the right market segment.
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