Jeevan Bima Nagar is a fast-developing locality in the city of Bangalore. The area was initially planned and built for LIC employees hence a number of LIC quarters of different types can be seen in the area. The major reason for the area’s growth is its proximity to the largest technology cluster of Bangalore - Whitefield. Both EPIP (Export Promotion Industrial Park) - one of the country's first Information Technology Parks and ITP¬B (International Tech Park– Bangalore) – houses offices of many IT and ITES companies are located near to the area bringing a national and international prominence to the area. The location also enjoys excellent connectivity to major MNC’s like Hindustan Unilever, Britannia, HP, Cap Gemini, Tata Elxsi, ITPL, Brigade Tech Park, Bhoruka Tech Park and many more. The much anticipated Namma Metro Rail Project by the Bangalore Metro Rail Corporation Limited (BMRCL) will soon connect Jeevan Bima Nagar with other locations in the city. Intersected by Asian Highway 43, Varthur Road, Marathalli Outer Ring Road and ITPL Main Road, the area also enjoys strong roadway connectivity with its neighbouring areas. Various shopping malls like The Forum Value, Phoenix Market City, Park Square Mall and Inorbit Mall exist in the vicinity. With reputed schools like Sri Sri Ravishankar Bal Mandir, The Indira Nagar Cambridge School and famous hospitals including Cloud Nine Hospital and Kulkarni Orthopaedic and Surgical Center are in vicinity, making the area one of the preferred living destinations for residents.